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By GNW Consulting This is an excerpt from “The Ultimate Guide to Account-Based Marketing” from GNW Consulting. Read the entire piece here. Maybe you’re launching an ABM program for [...]

LinkedIn Sales Solutions’ portfolio of solutions leverages people-powered data and insights to help sales organizations focus on accounts with the most opportunity and develop relationships with [...]

Quick Scoop: StackAdapt, a programmatic advertising platform, revealed a self-service, in-platform solution for ABM targeting and measurement. The new feature is designed to help users target [...]

Kopis is a custom software development and consulting company that provides high-impact software and cloud solutions. Its award-winning team has operated for more than 20 years servicing business [...]

Demandbase, a go-to-market platform, released Demandbase Intent, which aims to empower organizations to leverage timely and accurate buying signals within their predictive models, data stores and [...]

Account-based marketing platform RollWorks, a division of NextRoll, introduced RollWorks In-Market Account Finder, a free capability designed to help organizations discover sales-ready accounts [...]

Despite ABM’s relative popularity, practitioners are still learning the ropes. According to Demand Gen Report’s “2022 ABM Benchmark Survey Report,” 45% of marketers are in the early stages and [...]

Full Circle Insights, a marketing and sales performance measurement solutions provider, teamed up with Bombora, a B2B intent data solutions provider, to enable Full Circle ABM users to leverage [...]

Demandbase, a go-to-market (GTM) platform, revealed its new Workspaces capability, which was created to go beyond just filtering data by enabling teams to create account partitions that keep data [...]

Terminus, an ABM platform provider for revenue growth, named Natalie Cunningham as Chief Marketing Officer and Carter Lassy as Chief Product Offer. Prior to her new role as CMO, Cunningham served [...]