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Demandbase unveiled its ABM Ecosystem, which aims to expand ABM from single-vendor solutions to include marketing automation, CRM, content management systems, direct mail platforms, analytics [...]

Excerpted with permission of the publisher, Wiley, from “Account-Based Marketing” by Chris Golec, Peter Isaacson, and Jessica Fewless. Copyright (c) 2019 by Chris Golec, Peter Isaacson, and [...]

Demandbase launched its new targeting solution designed to use AI and intent data to more accurately target and engage buying committees within target accounts with their advertising.

Written by Peter Isaacson, Demandbase Demandbase is a member of the ABM Leadership Alliance which is comprised of a group of experts who provide B2B marketers with guidance and oversight on how [...]