Influ2, a person-based marketing platform, aims to help B2B companies use targeted, person-based advertising to engage with decision makers at key accounts. It is positioned to place ads across social media, business and news sites, and then track ad impressions, clicks and engagement on a person-by-person basis.
BACK OF THE BOX DETALS
Influ2 aims to help B2B companies build ongoing relationships with decision makers via personally targeted advertising. Users can create or upload their target account list. They can then create banner ads for relevant content and add a tracking code to monitor impressions and engagement.
The platform includes a name-by-name tracker, so marketers can see everyone who has interacted with their ad by name, email address, title, company and LinkedIn profile, as well as view their individual ad-click history. It is also positioned to provide users with notifications and analysis on ad reach, clicks and views.
WHAT IT WORKS WITH/CONNECTS TO
It is positioned to integrate with Salesforce, Hubspot, Marketo, bpm’online, Outreach, ActiveCampaign and other CRM and marketing automation platforms.
A free trail of Influ2 is available — users only pay for identified ad impressions and can choose their subscription depending on the scale of their campaigns. The cost is up to $4 per reached target per month.
The platform currently has more than 40 active customers including Ajax Systems, N-iX and bpm’online.
WHAT ELSE YOU NEED TO KNOW
Influ2 aims to help users take their ABM programs to the next level and reach customers from their wish list with person-based marketing. It is designed to help B2B marketers build relationships with key decision makers at target accounts and deliver targeted, relevant ads to them. Results are tracked on the personal level, so marketers can identify everyone who has viewed and interacted with their ads, as well as adjust their messaging and visuals depending on performance analytics.