Influ2, a person-based marketing platform, aims to help B2B companies use targeted, person-based advertising to engage with decision makers at key accounts. It is positioned to place ads across [...]
FEATURE Pipeline Resurrection Through The Power Of ABM FROM LEFT TO RIGHT: Scott Cannon, Emily Ketchen, and Mary Carse of HP Written by Brian Anderson @G3Brian How HP Inc. Generates Revenue From [...]
CaliberMind, a B2B customer data platform provider, has launched a self-service, three-in-one B2B marketing analytics and attribution suite. Announced at the MarTech East conference in Boston [...]
By Eva Jackson, PFL PFL is a member of the ABM Leadership Alliance, which is a group of experts who provide B2B marketers with guidance and oversight on how to leverage technology to create a [...]
