LookBookHQ ABM Solutions is an addition to the LookBookHQ Intelligent Content Platform that integrates with Demandbase’s comprehensive ABM Platform. It is designed to help marketers create and measure personalized omnichannel content experiences at scale, and track account-level engagement with their content.
BACK OF THE BOX DETAILS
LookBookHQ ABM Solutions integrates with Demandbase’s platform to help marketers create and measure personalized content journeys across multiple channels. The solution aims to give B2B marketers the ability to:
- Increase content consumption and accelerate buyer education by recommending more relevant content;
- Target the right audience by creating hyper-customized segments (e.g. by account, industry, and/or location);
- Engage audiences with relevant content through personalized content experiences for both known and unknown visitors; and
- Track and measure account-level engagement with content across all channels.
WHAT IT WORKS WITH/CONNECTS TO
Marketers can transfer visitor and content engagement data:
- Into a MAP via webhooks. They can also integrate this data with their larger MAP dataset and pass it to their CRM.
- Via a public API that passes LookBookHQ data along to any number of platforms, such as MAP, CRM, ERP, BI Tools, etc.
The LookBookHQ platform is a SaaS-based cloud solution that requires no additional customer infrastructure. The platform is priced based on which content experience delivery types a customer is looking to utilize and the number of user seats they need.
“For our team, 2018 will be the year of uncovering unknown engagement! We’re looking forward to using LookBookHQ’s ABM Solutions so we can focus on sending tailored content experiences to our customers and closely track the engagement by account. This will help us uncover tons of untapped opportunities.” -Jessica Pope, Channel Strategist, Digital Engagement Team at Cisco
WHAT ELSE YOU NEED TO KNOW
Before, marketers could only personalize offers in ads, emails, or on websites – not the content after the click. LookBookHQ ABM Solutions offers that next-level of personalization as well as the ability to measure individual and account-level content consumption.
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