In ABM In Action, ABM In The News

EverString, a marketing and sales intelligence software company, launched FIRE, a new strategy that aims to help marketers better identify and target priority accounts to enhance ABM efforts.  

FIRE is positioned as a go-to-market strategy for scoring prospective accounts. It is designed to provide data-driven insights into account fit, the level of intent displayed, the degree of their engagement and the time frame of it all.

The model is based on the following criteria:

  • Fit;
  • Intent;
  • Recency; and
  • Engagement.

“It’s a new way to think of lead scoring … that reflects today’s world and realigns marketing and sales teams,” said Matt Amundson, VP of Marketing and Sales at EverString, in a statement. “Using this approach in their tech stack, teams can stop spending so much time prospecting and instead, get back to what they do best, with a list of exceptionally qualified leads to help them do it.”

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