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After the first several years of this popular thing called ABM, one truth remains consistent: ABM practitioners and marketing leaders remain confused and all too many have grabbed a seat by the [...]

By John Steinert, TechTarget While everyone knows the seller’s ABC rule (always be closing), most B2B sales organizations spend a significant portion of time prospecting to build a healthier [...]

EverString, a marketing and sales intelligence software company, launched FIRE, a new strategy that aims to help marketers better identify and target priority accounts to enhance ABM efforts.  

By Steve Watt, ABM Advisor with Quarry. ABM: A Looming Talent Shortage There are more than 800 U.S.-based jobs posted on LinkedIn that mention account-based marketing. That’s way up from even a [...]

In an ABM era where buyers are expecting and demanding relevant engagement at every touch point, B2B organizations are looking for deeper intelligence on buying signals to create customized [...]

MRP Prelytix aims to help B2B companies grow their business by triggering joint sales and marketing actions, activating data insights and measuring and optimizing success based on revenue impact. [...]

Developing the right tech stack and team to execute ABM can be a lengthy process, but it’s critical that companies reevaluate and refine their strategies to ensure ABM transforms from a company [...]

Troparé, Inc., a B2B marketing and sales solution provider, and Lattice Engines, a predictive marketing and sales provider, have announced a new partnership designed to help users achieve [...]

By Brandon Redlinger, Engagio Engagio is a member of the ABM Leadership Alliance, which is a group of experts who provide B2B marketers with guidance and oversight on how to leverage technology [...]