In ABM In Action

Folloze, a personalized B2B marketing platform, has joined the Microsoft ISV Connect program and released an ABM suite for Microsoft Dynamics 365. The partnership aims to position B2B organizations to develop account- and customer-centric programs that reach accounts at any stage of the buyer’s journey.

Folloze ABM for Microsoft Dynamics 365 is designed to help B2B organizations develop personalized, content-rich destinations for accounts, positioning sellers as consultants so they can better engage with buyers and establish trust. It also aims to help sellers determine their next steps based on account activity. Users can also leverage Microsoft’s analytics to build high-impact campaigns and growth strategies to generate higher revenue.

“An account-based experience is a highly tailored online destination that serves an account with bespoke messaging, content, offers and other useful information,” said Etai Beck, CEO and Co-founder of Folloze, in a statement. “This customer-centric enablement has proven its ability to create a competitive advantage for our customers and will become the new norm of the modern buyer experience. And that’s the beauty of combining forces with Microsoft. Together, our solutions provide the fastest, easiest and most cost-effective way to deploy these experiences at any scale.”

As a result of Folloze joining Microsoft’s ISV Connect program, Folloze ABM, Microsoft Outlook and other solutions will be made available across both platforms.

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