KickFire, a provider of first-party intent data, partnered with ABM platform RollWorks to provide enhanced account identification and engagement measurement within RollWorks’ platform.
KickFire’s TWIN caching IP address intelligence data will help strengthen RollWorks’ account data foundation to provide users with more accurate first-party intent data. The data will combine RollWorks’ account fit with its intent identification tool to help marketers prioritize accounts based on their stage in the buying cycle.
“RollWorks is excited to expand our data capabilities through our partnership with KickFire,” said Mike Stocker, VP of Partnerships at RollWorks, in a statement. “We are committed to helping go-to-market teams with their ABM efforts to grow their revenue, and comprehensive and accurate data is a critical part of providing a leading solution.”