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AN EFFICIENTLY segmented database can impact multiple aspects of an account-based marketing strategy. When Vindicia, a provider of subscription billing and recurring payment solutions, aligned [...]

WITH THE RECENT closing of $88 million in funding, and ranking as one of the fastest-growing technology brands by Deloitte, chances are you will hear more about Apttus. A leader in the [...]

Alfresco, a ten-year-old enterprise content management and business process management software company, started its ABM journey 18 months ago in order to move to a targeted account model around [...]

ALTHOUGH ACCOUNT-BASED marketing isn’t new, interest in it has escalated recently, which research and analyst firm Forrester said can be partially attributed to a “frenzy of interest” to align [...]

When you consider that roughly half of the organizations implementing ABM have had the strategy in place for less than a year, according to recent Demand Gen Report research, it is no surprise [...]

WHEN MEASURING ABM success, marketers are noticing that tracking engagement within target accounts is enabling marketing and sales to work together to create valuable relationships with targets [...]

AS A COMMERCIAL printing and mailing company, one of PFL’s strengths is reaching potential customers through direct mail. But when the company launched its account-based marketing (ABM) strategy [...]