Category

Merkle, a data-driven performance marketing agency has partnered with ABM platform Demandbase to position its customers to deliver more relevant, personalized and real-time experiences.

Founded a little more than 18 months ago, ZenIQ has quickly emerged as a serious player in the crowded ABM vendor landscape. The company has quickly grown to more than 35 customers, and made [...]

True Influence, an account intelligence and intent monitoring platform, has announced significant revenue growth of 32% in Q2 2017, compared to the same period a year ago.

It’s hard to deny the benefits of taking an account-first approach in today’s evolving marketing industry. B2B companies far and wide have benefitted from account-based marketing but why should [...]

By Jamie Hardin, ON24 The verdict is in: for B2B companies, having an account-based marketing (ABM) program is no longer a question, it’s an essential part of their strategy. In fact, [...]