Merkle, a data-driven performance marketing agency has partnered with ABM platform Demandbase to position its customers to deliver more relevant, personalized and real-time experiences.
By combining Demandbase’s data and technology solutions with Merkle’s customer-centric business strategy and agency services, the companies said brands can gain a competitive advantage through people-based marketing.
“The ABM category is growing rapidly and agencies are poised to play an important role in the next stage of ABM’s adoption and expansion,” said Kent Ragen, VP of Channel Sales and Alliances at Demandbase, in a statement. “Merkle is a best-in-class agency with deep expertise in B2B marketing and we’re thrilled to partner with such a high caliber agency to further grow the ABM category and support companies in their ABM journey.”