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InsideView, a sales and marketing intelligence software, unveiled the InsideView Marketing Suite for Microsoft Dynamics 365. The suite is designed to align sales and marketing teams, provide a [...]

Mintigo, a customer engagement platform for sales and marketing, unveiled MintigoAI, a customer engagement platform powered by artificial intelligence. The new platform includes a suite of [...]

Written by Kristen Alexander, Certain Certain is a member of the ABM Leadership Alliance, which is comprised of a group of experts who provide B2B marketers with guidance and oversight on how to [...]

Uberflip, a cloud-based content experience platform, has launched a new suite designed to help marketers execute and improve their ABM programs.

DealSignal, a B2B demand generation software, released a total audience measurement (TAM) module designed to help marketing and sales team members measure and understand their total audience, as [...]

Altify, a sales performance software provider, has released Altify Max, an augmented intelligence solution designed to improve account planning and accelerate the sales cycle.

When SiriusDecisions introduced its Demand Unit Waterfall at its 2017 Summit, the new framework generated buzz and interest as a model for planning and tracking account-based strategies. It also [...]

Research has shown that almost half of B2B marketers (49%) are planning to test and/or deploy ABM tools in 2018. While there are plenty of solutions to choose from, a new report from Forrester [...]