Confirmit, an insight software solution provider, has launched Account Health, a new solution designed to help B2B marketers assess the accuracy of account portfolios.
Account Health is designed to collect data from customer, employee and business sources and then analyze this information to measure possible risk factors. The solution also includes a “headlines feed,” which is designed to combine data from account management teams with customer feedback to show how the customer experience influences KPIs. It aims to enable marketers to grow ROI by providing additional data on revenue renewal rate, lifetime value and user engagement.
“Businesses that sell to other businesses have unique needs — the business proposition is typically multi-faceted, the purchasing cycle longer, the customer journey more complex and many more stakeholders are involved than the B2C journey,” said Claire Sporton, SVP for CX Innovation at Confirmit, in a statement. “The stakes are high. Individual client relationships can be worth millions, so businesses need to enable the frontline to prioritize resources across their portfolio by quantifying loyalty and risk, and acting on it. This is where Confirmit Account Health comes in.”