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When ABM was first introduced to the B2B world, it sparked an industry-wide arms race to deploy the most successful, wide-reaching strategy that would engage the most leads, close the most deals [...]

Folloze, a buyer experience platform, and GetIT, an end-to-end marketing agency, partnered to package the Folloze B2B Buyer Experience Platform with GetIT’s ABM solutions for the technology, IT [...]

Lorena Harris, The Pedowitz Group Let’s start with The Pedowitz Group’s (TPG) definition of ABM: “ABM is a coordinated program to target and engage a defined set of accounts across all marketing [...]

With many marketing teams reassessing strategies amid a disappearing event calendar, keeping the engagement engine running has become increasingly challenging. As B2B brands dialed in their focus [...]