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The KickFire SPARK solution from KickFire allows users to create company watchlists that identify when target accounts visit their website to show real-time buying intent. The solution aims to [...]

MRP Prelytix, a predictive ABM platform, promoted its Senior VP of Product Pierre Custeau to Chief Technology Officer (CTO). Custeau will be responsible for expanding enterprise marketing buyers’ [...]

Global ABM platform Madison Logic launched the third version of its ML platform, which features new Journey Acceleration Measurement capabilities to enable full-funnel performance [...]

Demandbase, an end-to-end ABM software provider, unveiled new enhancements to its Personalization product. The additions — Site Customization and Forms Enrichment — are designed to deepen users’ [...]

6sense, an account engagement platform, raised $125 million in Series D funding, which brings its valuation to $2.1 billion. D1 Capital Partners led the round with participation from Sapphire [...]

Within the portfolio of demand generation, ABM has made itself a home amongst more traditional strategies with its power to personalize messaging, unite internal teams and utilize intent signals. [...]

Salesforce added two account-based marketing (ABM) innovations to its Digital 360 platform: Einstein Key Account Identification and Accounts as Campaign Members. The new capabilities will enable [...]

By Deanna Ransom, Televerde When customers feel heard, they begin to trust, refer a company to colleagues, friends and family, and spend more money. One-to-one customer relationships can build [...]

DemandJump, a marketing insights and attribution platform, unveiled a new Account-Based Attribution solution to enable marketing and sales teams to measure buyer activity at various touchpoints [...]

RollWorks, an account-based platform, has partnered with gifting platform Sendoso to help marketers execute and measure their account-based programs and improve their account engagement efforts. [...]