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Despite ABM’s lucrative nature — a third of marketers have seen more than 50% ROI on ABM efforts — organizations are still struggling with choosing the right target accounts. New research from [...]

ABM platform RollWorks, a division of NextRoll, partnered with software marketplace G2 to help mutual customers capture multi-faceted, account-level intent signals to [...]

RollWorks, an ABM platform, announced the launch of Sales Insights, a new tool within the company’s Account-Based Platform for sellers. Sales Insights is designed to identify statistically [...]

By Sanjay Kini, 6sense Revenue teams, comprised of everyone from customer success to sales and marketing, are all working toward a common goal — to drive heightened revenue for the business. The [...]

Editor’s Note: This is Part II of Ogne’s “Let’s Grow This ABM Thing” series here on ABM In Action. Click here to view Part I. No marketer has ever said that their marketing data rocks, but they [...]

By Nate Skinner, Salesforce Pardot Salesforce Pardot is a member of the ABM Leadership Alliance, which is a group of experts who provide B2B marketers with guidance and oversight on how to [...]

After the first several years of this popular thing called ABM, one truth remains consistent: ABM practitioners and marketing leaders remain confused and all too many have grabbed a seat by the [...]