New ITSMA Research Shows 45% Of Marketers Grow ROI 2X With ABM
Seventy-seven percent of B2B marketers say ABM has helped drive success with target accounts and 45% say they have seen at least double the ROI, according to new research from [...]
How To Develop An ABM Strategy That Will Drive Impact
By Nate Skinner, Salesforce Pardot Salesforce Pardot is a member of the ABM Leadership Alliance, which is a group of experts who provide B2B marketers with guidance and oversight on how to [...]
Triblio Partners With Bombora, Brings Third-Party Intent Data Into ABM Platform
Triblio announced that it has partnered with Bombora, a B2B intent data provider. The partnership is designed to bring Bombora’s third-party intent data and first-party intent signals into [...]
6sense Releases Sales Intelligence Features For ABM Orchestration Platform
6sense, an ABM orchestration platform, unveiled new sales intelligence features designed to provide quick, digestible insights to accelerate sales and boost marketing alignment.
