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Demandbase, an end-to-end ABM platform, released a unified sales intelligence and account engagement platform that directly integrates into a user’s CRM. The new platform seeks to bring together [...]

ServiceNow is a cloud computing platform designed to help companies manage digital workflows. The company’s goal was to have its field marketing managers be the last mile to ensure all teams [...]

Conversica, Inc., a provider of conversational AI solutions, enhanced its Conversational ABM platform through a new integration with account engagement platform 6sense. The [...]

It’s a small world, and with all the technological advances in recent years, it’s only getting smaller — and more lucrative. For Europe, specifically, it’s estimated that the continent’s economic [...]

6sense, an account engagement platform, announced the release of its Revenue AI platform and previewed product innovations at its “The Future Is Now” event. Revenue AI is designed to apply the [...]

RollWorks, an ABM platform, partnered with Drift, the Conversation Cloud company, to help B2B marketers improve engagement, sales velocity and customer support. The [...]

Terminus’s Connected Account Experiences is designed to deliver first-party data to prospects and customers to help them improve engagement with target buyers, launch connected TV and audio ads [...]

With the ability to align internal teams, connect with ideal audiences at a personal level to generate more qualified leads and conversions and improve ROI, ABM proved its success, especially [...]

The KickFire SPARK solution from KickFire allows users to create company watchlists that identify when target accounts visit their website to show real-time buying intent. The solution aims to [...]

By Jason Widup, Metadata.io With in-person events a thing of the past, marketers have had to get creative with how to spend budgets and generate leads during these uncertain times, and most have [...]