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By Deanna Ransom, Televerde When customers feel heard, they begin to trust, refer a company to colleagues, friends and family, and spend more money. One-to-one customer relationships can build [...]

By Jason Widup, Metadata.io With in-person events a thing of the past, marketers have had to get creative with how to spend budgets and generate leads during these uncertain times, and most have [...]

True Influence, a demand generation and B2B sales acceleration platform, has launched their True Influence ABM Marketing Cloud, which is designed to provide intent-driven insights to help [...]

Account-based marketing is no longer just a buzzword — the practice has seen considerable growth and practitioners are reaping the benefits of more targeted engagement with buyers. After years of [...]

ABM is a worthy investment, according to 86% of marketers who say it boosts win rates. New research from TOPO also shows it enhances customer lifetime value (80%) and delivers higher ROI than a [...]