TechTarget’s Priority Engine is a purchase intent insight platform that aims to provide direct, real-time access to ranked accounts and named prospects who are actively researching purchases in specific technology categories.
BACK OF THE BOX DETAILS
Priority Engine is a SaaS-based portal that is designed to equip marketers with in-depth purchase intent data across 10,000+ topics in 700+ segments. Through data partnerships with DiscoverOrg and HG Data, the solution aims to help marketers identify and target their active total addressable market (TAM).
Priority Engine is positioned to:
- Provide a ranked list of active accounts;
- Identify influencers and opted-in prospects, so sales and marketing can prioritize outreach;
- Offer account-level insights, such as competitive vendors being considered; and
- Filter accounts for better alignment and activation.
WHAT IT WORKS WITH/CONNECTS TO
Priority Engine has direct API integration with all the major CRM and marketing automation systems, including Salesforce, Marketo, Pardot, Eloqua, HubSpot and Integrate. Priority Engine account dashboards are also directly available as a widget within Salesforce. In addition, Priority Engine provides a unique, “portable” URL for every account that can instantly connect account status, prospects and interests from the platform to any sales or marketing system.
Priority Engine is a SaaS-based portal that is offered via annual subscription.
Over 400 customers, including Cisco, McAfee and 7.ai, use Priority Engine. The platform’s customer base doubled in 2017.
WHAT ELSE YOU NEED TO KNOW
Priority Engine differentiates itself based on its ability to link account-level activity with the named contacts from those accounts. TechTarget aims to provide intent based on real, observed activity, so its customer can easily activate ABM efforts by understanding who is in market, when to reach them and what the buyers are interested in.
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