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Account-based advertising is hot right now — 66% of marketers cited account-based advertising as a top delivery channel in Demand Gen Report’s “ABM Benchmark Survey,” and one-third indicated they [...]

MRP Prelytix, a predictive ABM platform, promoted its Senior VP of Product Pierre Custeau to Chief Technology Officer (CTO). Custeau will be responsible for expanding enterprise marketing buyers’ [...]

The Lowdown 6sense aims to shine a light on the buying journey. The account-based orchestration platform positions revenue teams to gain buyer insights, so they can generate more opportunities, [...]

By Latane Conant, 6sense Any successful company knows that one of its most valuable relationships is with its channel partners. In fact, 75% of B2B sales will be done through some type of [...]