Sales and marketing alignment is crucial for ABM, and thought leaders have begun to emphasize the term “account-based everything” vs. “account-based marketing” to better characterize a strategy [...]
ANALYZING INDIVIDUAL leads’ buying behaviors continues to hold value in an ABM environment where multiple stakeholders have a say in buying decisions. Companies such as EverString are analyzing [...]
WILL ALL the hype around account-based marketing, it’s easy to get caught up in the buzz of fancy technology and transformational strategy. However, some companies such as Ghostery, have gained [...]
ABM PRACTITIONERS are finding that effective segmentation is not only enhancing targeting and messaging initiatives, but also helping identify new opportunities within target audiences. O.C. [...]
Reward Gateway is an employee engagement technology company in growth mode, with seven offices across five countries and more than 1,200 clients. In order to grow its relationship with top-tier [...]
JUNIPER’S WORK IN ABM has continued to be recognized as best-in-class during the past few years, winning the Diamond Award from ITSMA again in 2016. However, this success has not led the company [...]
INTEREST IN account-based marketing remains high, but very few B2B companies, particularly organizations that are not in the technology vertical, have implemented a formal ABM program, according [...]
