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ABM is a worthy investment, according to 86% of marketers who say it boosts win rates. New research from TOPO also shows it enhances customer lifetime value (80%) and delivers higher ROI than a [...]

By Beau Scroggins, Radius  Radius is a member of the ABM Leadership Alliance, which is a group of experts who provide B2B marketers with guidance and oversight on how to leverage technology to [...]

Integrate, a demand orchestration platform, acquired ListenLoop, an account-based programmatic advertising platform, for an undisclosed amount. In addition, the company launched a new solution [...]

Quarry, a B2B marketing firm, has partnered with ABM platform provider Demandbase to equip both companies’ customers with the tools and insights needed to scale their ABM programs and drive revenue.

Terminus, an ABM execution platform, has partnered with Sigstr, a relationship marketing platform, to provide B2B companies with enhanced account relationship intelligence, improve their ABM [...]

Editor’s Note: This is Part II of Ogne’s “Let’s Grow This ABM Thing” series here on ABM In Action. Click here to view Part I. No marketer has ever said that their marketing data rocks, but they [...]

By Jon Miller, Engagio Every year, account-based marketing gains more excitement, and for good reason too. In the latest ABM benchmark survey, the ITSMA and the ABM Leadership Alliance reported [...]

Account-Based Retargeting from RollWorks, a division of AdRoll Group, is designed to increase the likelihood of closing a deal by amplifying the digital ad campaign and expanding retargeting to [...]