CaliberMind, a customer data platform, released a new ABM Converter that is designed to enable marketers to quickly and easily implement ABM strategies by repurposing their existing CRM and MAP platforms.
ABM Converter aims to provide marketers with the tools to jumpstart ABM via a hybrid approach that runs demand generation and ABM programs side-by-side. The new product, which builds on CaliberMind’s customer data platform, is designed to enhance a company’s CRM and MAP platforms with ABM capabilities such as:
- Lead-to-account matching;
- Account scoring; and
- Analytics and attribution.
ABM Converter is also positioned to integrate with Salesforce, Marketo, HubSpot, Pardot and Eloqua.
“The martech industry has been overselling marketers on account-based marketing,” said Raviv Turner, CEO of CaliberMind, in a statement. “ABM is first and foremost a data problem, not a media problem … For most ABM programs, you don’t need a new platform and you don’t need to spend tens of thousands of dollars and months in implementation.”