Drift Sales Seat Analyzes Intent Signals For Account Prioritization
The Sales Seat solution from Drift is designed to unify sales data and highlight which accounts and buying committees are the most engaged in the pipeline, allowing users to [...]
MRP Research: ABM Campaigns Are Responsible For 25% Of Marketing Revenue
Account-based marketing (ABM) generates at least 25% of marketing attributed revenue within organizations — but over 40% of ABM programs produce negative, uncertain or unmeasured revenue impact, [...]
How ProfitWell Increased Enterprise Deals By 111% With A Person-Based ABM Approach
The pros of a digital-first world? Target accounts are more accessible, and it’s easier than ever to generate intent and engagement data on prospects. The cons? Everyone knows it — and everyone [...]
How SAE International Prepared To Deliver Marketing Qualified Accounts To Dispersed Global Sales Team
It’s a story most B2B organizations know all too well — the desire to scale their account-based marketing (ABM) programs but struggling to align internally, streamline data and open lines of [...]
Terminus Hires New President, GM To Expand To Global Market
ABM platform Terminus appointed Gavin Dimmock as its new President and General Manager (GM), who will the lead the company’s expansion into the global market and help open its new London branch. [...]
RollWorks Journey Stages Measures ABM Signals To Identify Account Journey Progression
ABM platform RollWorks, division of NextRoll, launched Journey Stages, a solution that aims to provide B2B marketing and sales teams with deeper insights for go-to-market initiatives. Journey [...]
Personalizing ABM At Scale: Expert Insights To Build Engaging Campaigns From The Ground Up
With the ability to align internal teams, connect with ideal audiences at a personal level to generate more qualified leads and conversions and improve ROI, ABM proved its success, especially [...]
KickFire SPARK Tracks Website Traffic For Improved Account-Level Engagement & Attribution
The KickFire SPARK solution from KickFire allows users to create company watchlists that identify when target accounts visit their website to show real-time buying intent. The solution aims to [...]
MRP Prelytix Promotes Pierre Custeau To CTO
MRP Prelytix, a predictive ABM platform, promoted its Senior VP of Product Pierre Custeau to Chief Technology Officer (CTO). Custeau will be responsible for expanding enterprise marketing buyers’ [...]
RollWorks & Kickfire Partnership Aims To Strengthen Account Identification Processes
KickFire, a provider of first-party intent data, partnered with ABM platform RollWorks to provide enhanced account identification and engagement measurement within RollWorks’ platform. KickFire’s [...]
