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Terminus, an ABM platform, revealed its next-gen API integration with LinkedIn Marketing Solutions to help users extend their Terminus account lists. The updates build upon Terminus’ [...]

ABM platform Terminus introduced a data set that combines Terminus Chat Experiences with Terminus Email Experience tracking to help go-to-market teams target prospects without third-party [...]

Global ABM platform Madison Logic launched the third version of its ML platform, which features new Journey Acceleration Measurement capabilities to enable full-funnel performance [...]

Demandbase, an end-to-end ABM software provider, unveiled new enhancements to its Personalization product. The additions — Site Customization and Forms Enrichment — are designed to deepen users’ [...]

6sense, an account engagement platform, raised $125 million in Series D funding, which brings its valuation to $2.1 billion. D1 Capital Partners led the round with participation from Sapphire [...]

Folloze, a B2B personalized marketing platform, revealed season two of its Account-Based Experience (ABX) Masterclass program, which will run throughout March and April. The new season will [...]

Within the portfolio of demand generation, ABM has made itself a home amongst more traditional strategies with its power to personalize messaging, unite internal teams and utilize intent signals. [...]

IDG, a media, event and research company, launched Popular Demand with Triblio, a new tool designed to help technology marketers simplify the ABM journey from sales engagement to sales [...]

Salesforce added two account-based marketing (ABM) innovations to its Digital 360 platform: Einstein Key Account Identification and Accounts as Campaign Members. The new capabilities will enable [...]

The 2021 virtual edition of the B2B Marketing Exchange provided marketers with the tools needed to remix their marketing strategies, renew their focus on target accounts, refresh their business [...]