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6sense, an ABM platform powered by Revenue AI, updated its Conversational Email product with the launch of a new AI Writer functionality. The new tool leverages generative AI capabilities to [...]

Amplience, a digital experience platform, was seeking greater visibility into its global partner-fueled sales funnel. But that wasn’t the only roadblock: The company also needed better insights [...]

Revenue intelligence platform 6sense released 6sense Revenue AI™ for Sales, a new platform designed to enable sellers to prioritize in-market accounts and gather buyer intelligence and [...]

Full Circle Insights debuted Full Circle ABM, a martech solution designed to help B2B marketers track account engagement from both digital and non-digital campaigns within an account funnel. Full [...]

Conversica, Inc., a provider of conversational AI solutions, enhanced its Conversational ABM platform through a new integration with account engagement platform 6sense. The [...]

6sense, an account engagement platform, released its 6sense Revenue AI program to capture anonymous buying signals, target accounts and recommend the right channels and messages to increase [...]

6sense, an account engagement platform, announced the release of its Revenue AI platform and previewed product innovations at its “The Future Is Now” event. Revenue AI is designed to apply the [...]

6sense, an account engagement platform, secured $200 million in a Series E funding round, bringing its total valuation to $5.2 billion 10 months after its $125 million Series [...]

Lorena Harris, The Pedowitz Group Let’s start with The Pedowitz Group’s (TPG) definition of ABM: “ABM is a coordinated program to target and engage a defined set of accounts across all marketing [...]

ABM is getting more human in a digital-first world. Organizations are beginning to focus more on 1:1 experiential ABM programs, blending account-based plays and traditional demand gen to build [...]