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Agent3, an end-to-end ABM provider, hired former Forrester VP, Principal Analyst, Alisa Groocock, as VP to strengthen its consultancy proposition and help drive marketing success for key global [...]

MeritB2B, a B2B data, analytics and performance marketing solutions provider, acquired True Influence, an intent-based data and marketing provider, to create a full-funnel end-to-end [...]

Terminus, an account-based engagement platform, integrated with Crossbeam, a partner ecosystem platform, to help simplify joint-marketing efforts, increase engagement across shared accounts [...]

Lorena Harris, The Pedowitz Group Let’s start with The Pedowitz Group’s (TPG) definition of ABM: “ABM is a coordinated program to target and engage a defined set of accounts across all marketing [...]

Conversica Inc., provider of Conversational AI solutions for enterprise revenue teams, unveiled a new Conversational ABM solution designed to automate personalized outreach across email, SMS and [...]

Demandbase, an end-to-end ABM software provider, partnered with Microsoft to blend Microsoft’s CDP and Dynamics 365 Customer Insights with its own platform to offer [...]

ABM is getting more human in a digital-first world. Organizations are beginning to focus more on 1:1 experiential ABM programs, blending account-based plays and traditional demand gen to build [...]

G2, a business software and serviews reviews platform, expanded its ABM integration stack through partnerships with 6sense, Demandbase, RollWorks and Triblio. The company [...]

By Tania Russo, 3D2B By now, most companies recognize the value of ABM, as marketing leaders report that ABM increases average deal size and annual revenue. And according to Terminus’ “2020 State [...]

ABM platform RollWorks, a division of NextRoll, appointed Mihir Nanavati as its new President. Nanavati, former EVP of NextRoll, has led RollWorks from inception to launch, paving the way [...]