Category

6sense, an account engagement platform, acquired technographic data provider Slintel to build a complete go-to-market (GTM) platform that helps users drive predictable revenue through [...]

Account-based marketing (ABM) platform Terminus acquired B2B intelligence platform Zylotech to enhance the accuracy of its customer data. Terminus plans to rebrand the company [...]

The Sales Seat solution from Drift is designed to unify sales data and highlight which accounts and buying committees are the most engaged in the pipeline, allowing users to [...]

Account-based marketing (ABM) generates at least 25% of marketing attributed revenue within organizations — but over 40% of ABM programs produce negative, uncertain or unmeasured revenue impact, [...]

The pros of a digital-first world? Target accounts are more accessible, and it’s easier than ever to generate intent and engagement data on prospects. The cons? Everyone knows it — and everyone [...]

It’s a story most B2B organizations know all too well — the desire to scale their account-based marketing (ABM) programs but struggling to align internally, streamline data and open lines of [...]

By Khullani M. Abdullahi, ABXBlueprint.com As companies increasingly adopt account-based marketing (ABM) programs, the thought of expanding such strategies to include customer experience (CX) and [...]

ABM platform Terminus appointed Gavin Dimmock as its new President and General Manager (GM), who will the lead the company’s expansion into the global market and help open its new London branch. [...]

By Deb Wolf, Integrate When you think about a B2B marketer’s toolkit, automation and account-based marketing (ABM) likely come to mind, and for good reason. Over the past two decades, marketing [...]

ABM platform RollWorks, division of NextRoll, launched Journey Stages, a solution that aims to provide B2B marketing and sales teams with deeper insights for go-to-market initiatives. Journey [...]