Category

6sense, an ABM orchestration platform, announced it has raised $27 million in a funding round led by Industry Ventures. The round, which follows a record year of growth for the company, included [...]

New ABM features on Intercom’s customer messaging platform are designed to help marketers engage with target accounts through personalized live chat messages on their website. The features [...]

Excerpted with permission of the publisher, Wiley, from “Account-Based Marketing” by Chris Golec, Peter Isaacson, and Jessica Fewless. Copyright (c) 2019 by Chris Golec, Peter Isaacson, and [...]

Less than a quarter (23%) of B2B marketers are satisfied in the effectiveness of their ABM programs, according to new research from #FlipMyFunnel and Heinz Marketing.

RollWorks released a new Identification Solution that aims to help B2B companies better identify target accounts for account-based marketing and sales programs. Now available to customers of the [...]

Engagio, an ABM software provider, unveiled a new feature to provide enhanced analytics for its DASH account-based attribution solution. The feature, Engagement Minute Attribution, aims to [...]

Madison Logic, an account-based marketing platform, launched Journey Acceleration to help marketers create targeted ABM programs for all stages of the buyer’s journey. Journey Acceleration is [...]

Editor’s Note: This is Part III of Mark Ogne’s “Let’s Grow This ABM Thing” series here on ABM In Action. You can review earlier articles: Part I and Part II. Targeting is the key mechanism to [...]

Uberflip, a content experience platform, and PFL, a direct mail automation and sales enablement solution, announced a new partnership designed to enhance ABM campaigns by connecting digital [...]

By Steve Watt, Quarry