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Account-based advertising is hot right now — 66% of marketers cited account-based advertising as a top delivery channel in Demand Gen Report’s “ABM Benchmark Survey,” and one-third indicated they [...]

Influ2, a person-based marketing platform, aims to help B2B companies use targeted, person-based advertising to engage with decision makers at key accounts. It is positioned to place ads across [...]

Demandbase launched its new targeting solution designed to use AI and intent data to more accurately target and engage buying committees within target accounts with their advertising.