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Despite ABM’s relative popularity, practitioners are still learning the ropes. According to Demand Gen Report’s “2022 ABM Benchmark Survey Report,” 45% of marketers are in the early stages and [...]

Terminus, an ABM platform provider for revenue growth, named Natalie Cunningham as Chief Marketing Officer and Carter Lassy as Chief Product Offer. Prior to her new role as CMO, Cunningham served [...]

By Mary Gilbert, Folloze As we near the end of Q4 (one of the most challenging quarters B2B tech has seen in a while), ABM leaders are finding themselves needing to pivot quickly. For many [...]

RollWorks, an ABM platform and division of NextRoll, announced the beta version of Contact Insights, a capability designed to help B2B sales teams prioritize and develop more personalized [...]

Given the current economic climate and uncertainties about what’s ahead, sound planning is more important than ever. Recent Forrester research provided insights on how B2B marketing executives, [...]

Intellimize, an intelligent website conversion and dynamic personalization platform, unveiled new capabilities that include improved scalable account-based marketing (ABM) features to help [...]

Demandbase, an end-to-end ABM platform, released a unified sales intelligence and account engagement platform that directly integrates into a user’s CRM. The new platform seeks to bring together [...]

ServiceNow is a cloud computing platform designed to help companies manage digital workflows. The company’s goal was to have its field marketing managers be the last mile to ensure all teams [...]

Conversica, Inc., a provider of conversational AI solutions, enhanced its Conversational ABM platform through a new integration with account engagement platform 6sense. The [...]

It’s a small world, and with all the technological advances in recent years, it’s only getting smaller — and more lucrative. For Europe, specifically, it’s estimated that the continent’s economic [...]