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By Tania Russo, 3D2B By now, most companies recognize the value of ABM, as marketing leaders report that ABM increases average deal size and annual revenue. And according to Terminus’ “2020 State [...]

Account-based marketing (ABM) generates at least 25% of marketing attributed revenue within organizations — but over 40% of ABM programs produce negative, uncertain or unmeasured revenue impact, [...]

Within the portfolio of demand generation, ABM has made itself a home amongst more traditional strategies with its power to personalize messaging, unite internal teams and utilize intent signals. [...]