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By Tom O’Regan, Madison Logic During times of economic uncertainty, marketers need to understand the evolving purchase decision-maker patterns and reevaluate their strategies accordingly. Defined [...]

BC Partners, an international investment firm, signed a definitive agreement to acquire a majority stake in Madison Logic, an ABM platform, from Clarion Capital Partners. Madison Logic’s [...]

Madison Logic, an ABM platform, launched its new ABM Success Series. The series includes a collection of customer-led webinars, testimonials and events that showcase how B2B marketers from [...]

Madison Logic (ML), an ABM platform, announced a new LinkedIn integration to enable data-driven multichannel ABM activation and measurement. This integration is the latest release [...]

Madison Logic, an ABM platform, strengthened its ML Insights offerings, which helps provide a comprehensive signal of purchase intent and leverages an integrated data set to fuel the intelligence [...]

Global ABM platform Madison Logic launched the third version of its ML platform, which features new Journey Acceleration Measurement capabilities to enable full-funnel performance [...]

By Michael Rodriguez Madison Logic, an account-based marketing platform, is now part of the HubSpot App Marketplace. The integration aims to provide joint users with new capabilities to nurture [...]

By Sonjoy Ganguly, Madison Logic As marketers are well aware, artificial intelligence emerged as a prime buzzword of 2019. While some marketing automation companies may be leveraging advanced [...]

Global ABM platform Madison Logic has launched the new ML Platform, the only current platform with Journey Acceleration to streamline funnel management and empower marketers to more effectively [...]

Madison Logic, an account-based marketing platform, announced the launch of its Data Cloud, a new architecture designed to provide a scalable and powerful platform that can help B2B marketers [...]