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There are some rivalries that are just legendary: The Hatfields and The McCoys, Biggie and Tupac, Steve Jobs and Bill Gates… and in the marketing world, the rivalry is between MQL deniers [...]

Jon Miller, Demandbase It’s time I come out and say something that you might find contradictory to my advocacy of account-based experience (ABX): Marketing qualified leads (MQLs) aren’t the [...]

It’s a story most B2B organizations know all too well — the desire to scale their account-based marketing (ABM) programs but struggling to align internally, streamline data and open lines of [...]

By Brandon Redlinger, Engagio Engagio is a member of the ABM Leadership Alliance, which is a group of experts who provide B2B marketers with guidance and oversight on how to leverage technology [...]