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Quick Scoop: Momentum ITSMA, a growth consultancy and ABM firm, revealed its acquisition of Grist, a thought-leadership services provider, to help clients achieve more revenue growth by [...]

A successful ABM strategy is not contingent on a large marketing budget and expansive tech stack, but may in fact be due more to the structure and mindset within an organization according to new [...]

Less than a quarter (23%) of B2B marketers are satisfied in the effectiveness of their ABM programs, according to new research from #FlipMyFunnel and Heinz Marketing.

ABM is a worthy investment, according to 86% of marketers who say it boosts win rates. New research from TOPO also shows it enhances customer lifetime value (80%) and delivers higher ROI than a [...]

Seventy-seven percent of B2B marketers say ABM has helped drive success with target accounts and 45% say they have seen at least double the ROI, according to new research from [...]

Sigstr, an email signature marketing solution provider, has launched a new relationship marketing platform designed to map employee networks with AI called Sigstr Pulse.

Research has shown that almost half of B2B marketers (49%) are planning to test and/or deploy ABM tools in 2018. While there are plenty of solutions to choose from, a new report from Forrester [...]