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By Jeff Marcoux, Bombora B2B brands often deploy many of the same marketing tactics as their B2C peers, but B2B faces more unique challenges. They’re trying to reach a smaller, more highly [...]

By Danna Tongate, Televerde When deciding how to target your marketing efforts, you’ve probably made a choice between “casting a wide net” or “fishing with a spear.” Traditional B2B marketing [...]

Despite ABM’s lucrative nature — a third of marketers have seen more than 50% ROI on ABM efforts — organizations are still struggling with choosing the right target accounts. New research from [...]

Marketers are more than familiar with ABM strategies and their benefits to campaign success and pipeline generation. However, prospect and buyer demands are evolving as they seek more [...]

Written by Dave Rigotti, Bizible Bibizle is a member of the ABM Leadership Alliance, which is comprised of a group of experts who provide B2B marketers with guidance and oversight on how to [...]