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By Danna Tongate, Televerde When deciding how to target your marketing efforts, you’ve probably made a choice between “casting a wide net” or “fishing with a spear.” Traditional B2B marketing [...]

By Deanna Ransom, Televerde When customers feel heard, they begin to trust, refer a company to colleagues, friends and family, and spend more money. One-to-one customer relationships can build [...]

Most B2B marketing practitioners agree that having a blended, co-existing relationship between traditional demand generation and account-based marketing strategies helps to fuel top-of-funnel, [...]