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How CSC Transformed Its Marketing To Realize Revenue Opportunities From A Core Group Of Top Customers Marketers Nick Panayi and Dorothea Gosling faced a sizable challenge four years ago. Their [...]

ITSMA, a marketing association for technology, communications and professional services providers, recently debuted research that highlights three distinct approaches to ABM: Strategic ABM, ABM [...]

ATTRIBUTION is a hot topic for most marketers these days, but it is of special importance to ABM practitioners looking to track how multiple stakeholders from key accounts are engaging with their [...]

SEGMENTATION strategies are a key component of account-based marketing success, and marketers are integrating these strategies into their approach — as well as their marketing stack — in order to [...]

The processes ABM practitioners leverage to target new accounts are in a constant state of evolution. However, successful companies are combining internal data and predictive analytics to [...]