How CSC Transformed Its Marketing To Realize Revenue Opportunities From A Core Group Of Top Customers Marketers Nick Panayi and Dorothea Gosling faced a sizable challenge four years ago. Their [...]
ITSMA, a marketing association for technology, communications and professional services providers, recently debuted research that highlights three distinct approaches to ABM: Strategic ABM, ABM [...]
ATTRIBUTION is a hot topic for most marketers these days, but it is of special importance to ABM practitioners looking to track how multiple stakeholders from key accounts are engaging with their [...]
SEGMENTATION strategies are a key component of account-based marketing success, and marketers are integrating these strategies into their approach — as well as their marketing stack — in order to [...]
The processes ABM practitioners leverage to target new accounts are in a constant state of evolution. However, successful companies are combining internal data and predictive analytics to [...]
