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Lattice Engines, a predictive marketing and sales provider, has launched Lattice Atlas, a new platform designed to leverage artificial intelligence (AI) to scale ABM programs and personalize [...]

EverString, a marketing and sales intelligence software company, has announced an integration with the account-based marketing platform, Terminus.

  MRP, a provider of predictive customer acquisition software, has released Prelytix Version 2.1, the latest version of its account-based marketing platform designed to provide users with [...]

Written by Peter Isaacson, Demandbase Demandbase is a member of the ABM Leadership Alliance which is comprised of a group of experts who provide B2B marketers with guidance and oversight on how [...]

Cup of Data, a B2B marketing science solution, has entered a strategic OEM partnership with the sales and marketing intelligence platform InsideView.

Written by John Hurley, Radius Smart practitioners know that, at its core, ABM is all about people. People still pick up phones, sign contracts and make decisions, so the ability to source [...]

Demandbase hosted its 5th annual ABM Innovation Summit this week in San Francisco and used the event to track the growth and evolution of the ABM category. The company also debuted a new [...]

Bizible announced the release of Bizible Discover at the ABM Innovation Summit this week. The new product, which will work inside Bizible marketing attribution and planning platform, is designed [...]

After a day filled with four different tracks addressing all aspects of ABM, Steven Casey, Principal Analyst, B2B Marketing with Forrester, will wrap up this week’s ABM Innovation Summit in San [...]

LeanData, a demand management company, has added territory management capabilities to its Routing Platform. The newfeature is designed to help sales and marketing teams automate lead routing and [...]