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Sigstr, an email signature marketing solutions provider, strengthened its integration with SalesLoft, a sales engagement platform. The updated integration aims to bring ABM capabilities into [...]

KickFire, an IP address intelligence company, has released an integration with Integrate, a demand generation solutions provider. The integration is positioned to combine KickFire’s real-time [...]

The ability to pivot go-to-market strategies based on business needs is vital to continued success in the B2B world. Even in the most volatile of industries, adopting an all-account funnel [...]

By Janet Polyakov, Terminus “But how do you know it’s working? Show me a dashboard.” You’ve been there. I’ve been there. Whether it’s your CMO, head of sales, CEO, or just that curious little [...]

Engagio released Sales Activation Tools that aim to provide customized account insights for sales and marketing users. The new capabilities position marketers to proactively notify sales with [...]

Madison Logic, an account-based marketing platform, announced the launch of its Data Cloud, a new architecture designed to provide a scalable and powerful platform that can help B2B marketers [...]

Lattice Engines, an AI-powered ABM company, announced the spring release of its Lattice Atlas Customer Data Platform. The updated platform includes new features designed to help marketers scale [...]

Demandbase unveiled its ABM Ecosystem, which aims to expand ABM from single-vendor solutions to include marketing automation, CRM, content management systems, direct mail platforms, analytics [...]

Activate Marketing Services, a B2B marketing services company, launched Lead Accelerate ABM, a new product that aims to generate leads from account lists and retarget prospects with highly [...]