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B2B revenue teams have several areas of the business to prioritize. However, best-in-class B2B companies are seeing that a careful pairing of ABM, revenue ops, marketing ops and demand gen is [...]

TechTarget Priority Engine is a purchase intent insights platform designed to identify and engage real people at target accounts who are looking for solutions. It aims to help companies instantly [...]

By Brianna Ruback Synthio, a B2B contact data maintenance platform, released its Contact Data Management for Salesforce (CDM-SF) platform, which is designed to easily incorporate Synthio data [...]

By Brianna Ruback IntentData.io launched Contact Level Intent Data, a new solution which is designed to help marketing and sales teams identify key decision makers who are actively researching a [...]

By Brianna Ruback DealSignal, a B2B marketing data provider, released Intent-based Inbound Enrichment, a new module that aims to automatically enrich inbound leads with verified account, contact [...]

By Shane Murphy-Reuter, SVP Marketing at Intercom Marketers are clearly excited about the potential of account-based marketing. In a recent survey, 85% of marketers said ABM delivers higher [...]