A new product has been announced by the marketing orchestration software company Engagio to position B2B marketers to use multi-touch attribution to analyze ROI and make informed decisions about [...]
Founded a little more than 18 months ago, ZenIQ has quickly emerged as a serious player in the crowded ABM vendor landscape. The company has quickly grown to more than 35 customers, and made [...]
THE LOWDOWN: Sigstr, a web app that markets through email signatures, released a new account-based marketing (ABM) functionality designed to give customers the ability to target specific [...]
ZenIQ, an account-based marketing (ABM) orchestration solution, has raised $4.6 million in funding from Costanoa Ventures and Salesforce Ventures. The company plans to use the investment to [...]
A COMMON challenge for ABM practitioners is developing account-specific messaging, which goes beyond marketing speak. “Too many companies are running ABM on too broad of a scale,” said [...]
The Explosion of interest in ABM, and the growing number of intended rollouts of the strategy have been validated by a number of different research reports. How- ever, a new survey from Aberdeen [...]
