Category

When ABM was first introduced to the B2B world, it sparked an industry-wide arms race to deploy the most successful, wide-reaching strategy that would engage the most leads, close the most deals [...]

The pros of a digital-first world? Target accounts are more accessible, and it’s easier than ever to generate intent and engagement data on prospects. The cons? Everyone knows it — and everyone [...]

Folloze, a personalized B2B marketing platform, has launched ABM Now, an all-in-one ABM solution that combines Folloze’s platform with Demandbase’s firmographic data to help marketers improve the [...]

Folloze, a personalized B2B marketing platform, has joined the Microsoft ISV Connect program and released an ABM suite for Microsoft Dynamics 365. The partnership aims to position B2B [...]

SalesLoft, a sales engagement platform, has launched a new integration with RambleChat, a chat and messaging software to enable users to have real-time account-based conversations via advanced [...]