Category

The Marketing Practice (TMP) acquired account-based experience (ABX) specialists Campaign Stars to empower customers to deliver greater ABX. The acquisition is the B2B marketing agency’s second [...]

Marketers are more than familiar with ABM strategies and their benefits to campaign success and pipeline generation. However, prospect and buyer demands are evolving as they seek more [...]

By Mark Ogne, ABM Consortium Customer experiences. Digital experiences. Employee experiences. Product experiences. Retail experiences. “Experiences” is the term du jour, a ubiquitous catch-all [...]

ABM is getting more human in a digital-first world. Organizations are beginning to focus more on 1:1 experiential ABM programs, blending account-based plays and traditional demand gen to build [...]