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New ABM features on Intercom’s customer messaging platform are designed to help marketers engage with target accounts through personalized live chat messages on their website. The features [...]

Excerpted with permission of the publisher, Wiley, from “Account-Based Marketing” by Chris Golec, Peter Isaacson, and Jessica Fewless. Copyright (c) 2019 by Chris Golec, Peter Isaacson, and [...]

Less than a quarter (23%) of B2B marketers are satisfied in the effectiveness of their ABM programs, according to new research from #FlipMyFunnel and Heinz Marketing.

RollWorks released a new Identification Solution that aims to help B2B companies better identify target accounts for account-based marketing and sales programs. Now available to customers of the [...]

By Steve Watt, Quarry

ABM is a worthy investment, according to 86% of marketers who say it boosts win rates. New research from TOPO also shows it enhances customer lifetime value (80%) and delivers higher ROI than a [...]

Integrate, a demand orchestration platform, acquired ListenLoop, an account-based programmatic advertising platform, for an undisclosed amount. In addition, the company launched a new solution [...]

Seventy-seven percent of B2B marketers say ABM has helped drive success with target accounts and 45% say they have seen at least double the ROI, according to new research from [...]

After the first several years of this popular thing called ABM, one truth remains consistent: ABM practitioners and marketing leaders remain confused and all too many have grabbed a seat by the [...]

By Steve Watt, ABM Advisor with Quarry. ABM: A Looming Talent Shortage There are more than 800 U.S.-based jobs posted on LinkedIn that mention account-based marketing. That’s way up from even a [...]