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It’s a small world, and with all the technological advances in recent years, it’s only getting smaller — and more lucrative. For Europe, specifically, it’s estimated that the continent’s economic [...]

6sense, an account engagement platform, released its 6sense Revenue AI program to capture anonymous buying signals, target accounts and recommend the right channels and messages to increase [...]

Gil Barzilay, Anteriad B2B marketers have turned an important corner in their ABM approach: With most prospects working from home, many practitioners are starting to incorporate more B2C-style [...]

6sense, an account engagement platform, announced the release of its Revenue AI platform and previewed product innovations at its “The Future Is Now” event. Revenue AI is designed to apply the [...]

RollWorks, an ABM platform, partnered with Drift, the Conversation Cloud company, to help B2B marketers improve engagement, sales velocity and customer support. The [...]

Marketers are more than familiar with ABM strategies and their benefits to campaign success and pipeline generation. However, prospect and buyer demands are evolving as they seek more [...]

Terminus’s Connected Account Experiences is designed to deliver first-party data to prospects and customers to help them improve engagement with target buyers, launch connected TV and audio ads [...]

TrustRadius, a research and review platform, integrated with Demandbase One, a go-to-market (GTM) platform, to enable B2B marketers and sellers to reach, target and engage in-market buyers [...]

Jon Miller, Demandbase It’s time I come out and say something that you might find contradictory to my advocacy of account-based experience (ABX): Marketing qualified leads (MQLs) aren’t the [...]

SalesboxAI, a Conversational ABM platform, announced the release of its new Demand Unit-centric system for B2B and ABM marketers. Operating AI-powered assistants, SalesboxAI discovers active, [...]