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By Jeff Marcoux, Bombora B2B brands often deploy many of the same marketing tactics as their B2C peers, but B2B faces more unique challenges. They’re trying to reach a smaller, more highly [...]

Quick Scoop: Terminus, an account-centric platform for revenue growth, released Prospect Engine, a new data solution that seeks to uncover previously unknown, high-quality accounts and [...]

Full Circle Insights, a marketing and sales performance measurement solutions provider, teamed up with Bombora, a B2B intent data solutions provider, to enable Full Circle ABM users to [...]

Full Circle Insights, a marketing and sales performance measurement solutions provider, teamed up with Bombora, a B2B intent data solutions provider, to enable Full Circle ABM users to leverage [...]

RollWorks, an account-based marketing (ABM) platform and division of NextRoll, unveiled the open beta of Keyword Intent, a new intent data solution layered with insights from B2B intent [...]

The formula for rolling out and scaling an ABM program is far from an exact science. Companies wrestle with defining their ICP, building out their initial target lists, setting goals and many [...]

Full Circle Insights debuted Full Circle ABM, a martech solution designed to help B2B marketers track account engagement from both digital and non-digital campaigns within an account funnel. Full [...]

RollWorks, an ABM platform and division of NextRoll, partnered with intent data provider Bombora and gifting platform Sendoso to launch the RollWorks ABM Play [...]

6sense, an account-based engagement platform, has partnered with intent data aggregator Bombora to integrate Bombora’s Company Surge data with the 6sense Account Engagement Platform. [...]

StackAdapt, a tactical advertising company, has teamed up with intent data aggregator Bombora to further develop its Audience Solutions program and enhance its digital marketing solutions. The [...]